Advertising Seminar

Advertising in America - What works, what doesn't and why

• Why people do the things they do (an overview in brain function)
• Intellect vs. Emotion (Transactional vs. Relational customers)
• The power of words
• What is “Branding”, really?
• The 12 Most Common Mistakes in Advertising
• The Advertising Performance Equation
• The Three Worlds of Business
• The Advertising Budget
• Media Buying

Give me a call at 308-254-2732 to discuss dates and pricing.