Fast Company Now

August 15, 2004

Fast Company Now

Good advice from Fast Company. Everyone is in the PR/Marketing department. Everyone.

Make everyone an evangelist for your company's product & services. The secretary, the account manager, the programmer, the accountant - all should be well versed in the mission of the company, the brand. Share with your associates an elevator pitch that they can keep at the ready.

Aug 15, 2004 9:37:28 AM | Strategy

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